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An inverted edge will not close
--f-4xl clamp(2.35rem,4.6vw + 1.05rem,4.4rem) · Schibsted Grotesk
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An inverted edge will not close
--f-3xl clamp(2rem,3.1vw + 1.1rem,3.4rem) · Schibsted Grotesk
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An inverted edge will not close
--f-2xl clamp(1.6rem,2.3vw + 1.05rem,2.7rem) · Schibsted Grotesk
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An inverted edge will not close
--f-lesson-title clamp(1.45rem,3vw + 0.72rem,2.7rem) · Schibsted Grotesk
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An inverted edge will not close
--f-xl clamp(1.3rem,1.15vw + 1.04rem,1.85rem) · Schibsted Grotesk
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An inverted edge will not close
--f-lg clamp(1.15rem,0.7vw + 1rem,1.45rem) · Inter
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An inverted edge will not close
--f-lesson-lede clamp(1.04rem,0.32vw + 0.96rem,1.2rem) · Inter
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An inverted edge will not close
--f-md clamp(1.06rem,0.4vw + 0.99rem,1.2rem) · Inter
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An inverted edge will not close
--f-base 1rem · Inter
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An inverted edge will not close
--f-copy clamp(0.9375rem,0.22vw + 0.9rem,1rem) · Inter
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An inverted edge will not close
--f-sm 0.875rem · Inter
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An inverted edge will not close
--f-xs 0.8125rem · Inter
Line length
Between fifty-four and sixty-five characters per line: the width at which the eye finds the next line without getting lost, and the one we use for all long text in the product.
Longer and the line is lost; shorter and the rhythm breaks. --measure 65ch · --measure-narrow 54ch
Hierarchy
One h1 per page. Headline in display, subheading in Inter, label in teal uppercase. Never two consecutive levels at the same size.
Bundled families
- Schibsted Grotesk/fonts/schibsted-latin.woff2latin · 400 900
- Schibsted Grotesk/fonts/schibsted-latin-ext.woff2latin-ext · 400 900
- Inter/fonts/inter-latin.woff2latin · 100 900
- Inter/fonts/inter-latin-ext.woff2latin-ext · 100 900
Served from our own domain. Never from a font CDN.
09
Social templates
Four master grids for Instagram, 1080 × 1350 px (4:5), drawn with these same tokens. Any future piece is composed by picking one, inventing nothing.
CASE 01
Edges invert on approximation. What do you do?
A — Case
Ink background. “CASE 0X” label in teal at the top, the question in a large condensed headline filling most of the height, four options in minimal rows at the bottom and a small symbol in one corner. No photograph.
Alginate
Hydrocolloid
Heavy exudate, sloughy wound bed.
B — A/B decision
Paper background. Split vertically, two options facing each other in large type, a 1 px hairline in the centre and one line of clinical context underneath.
It is not a “moisture ulcer”.
It is MASD.
GNEAUPP · Technical Document no. II
C — Vocabulary
Paper background with a teal accent. “It is not X. It is Y.” at display size, with the source in small type at the foot.
THREE LEVELS
- Essential · €0
- Intermediate · €39
- Advanced · €79
Start freeD — Product
Ink background and the only place ember appears: the three-level ladder and a single call to action.
Composition rules
Measurements